As the saying goes, "human beings often become great because of their dreams, and enterprises often prosper because of their culture." This sentence reflects a very important issue from the level. Enterprises cannot leave culture. To a certain extent, we can say that culture is the eternal soul of enterprises. For private enterprises, culture is the driving force for the development of private enterprises. The author believes that the development of enterprises can not be separated from the positive role of enterprise culture. Under the current situation of China's economy, the development of Chinese private enterprises can not be separated from the strong construction of enterprise culture. In other words, the development of private enterprises puts forward higher requirements for the construction of enterprise culture. In this paper, the author conducts an in-depth study on the relationship between the development of private enterprises and the construction of enterprise culture, and makes an in-depth analysis and Reflection on how Chinese private enterprises can better grasp the opportunities and meet the challenges under the current economic situation, and how to better create new advantages with leapfrog development.
1、 Strengthen enterprise culture and guide the rapid development of private enterprises
Through a summary study of some successful private enterprise culture construction, the author believes that the development of private enterprises can not be separated from a good corporate culture. Strengthening corporate culture is of great significance to the development of private enterprise economy.
（1） Adhering to the advanced corporate culture concept is the premise for the development of private enterprises
If the enterprise culture is to really play an extremely effective role in promoting the development of private enterprises, on the one hand, private enterprises should adhere to the advanced enterprise culture concept, which plays a very important role in better managing the employees' unified will and promoting the work of private enterprises. At the same time, only an advanced enterprise culture concept that can be recognized by all employees can effectively regulate enterprise behavior, unify employees' thinking, It is a common cause to effectively organize all employees to complete. On the other hand, the managers of private enterprises must attach great importance to the construction of enterprise culture and the advanced concept of enterprise culture.
（2） We should adhere to the people-oriented enterprise culture. As far as the private enterprises in China are concerned, the so-called people-oriented enterprise culture means that the majority of employees in the enterprise are the starting point, and the actual interests of the majority of employees are the starting point. In the process of the development of private enterprises, we must adhere to the dominant position of employees in the enterprise, try our best to improve the initiative, enthusiasm and creativity of employees, respect their views and opinions on the development of the enterprise, and respect their initiative, Care about the value, rights and freedoms of employees. Pay attention to the quality of life, happiness index and development potential of employees. From the perspective of corporate humanistic care, try to meet their joint material and spiritual needs and promote the comprehensive development of employees. In other words, private enterprises can only truly arouse the sense of ownership of employees and make them truly regard the promotion of enterprise development as their own task. Only by truly putting people first can they better attract and retain talents and give full play to the great value of talents, and finally lay an unbreakable foundation for the development of enterprises. Therefore, in the development of enterprises and in the construction of enterprise culture, people-oriented is the content that deserves special emphasis.
（3） Honest corporate culture is the wing of private enterprises. Integrity can be said to be an important cornerstone for maintaining economic order and even normal social relations. For private enterprises, integrity is an unshakable corporate culture and a principle. In the development of private enterprises, we must pay attention to integrity. Only with genuine integrity can we continuously develop the market, better win the market, consolidate more partners, and ultimately enable enterprises to win benefits, To enable private enterprises to achieve cross domain development, if they lack integrity, they will eventually encounter obstacles everywhere in the market competition and be eliminated by the market. Therefore, the enterprise culture construction of private enterprises must emphasize the concept of integrity, adhere to integrity, practice integrity, win trust with integrity, and seek development with trust.
2、 The development of private enterprises must highlight the development of enterprise culture
（1） "Visible" refers to the visibility of the enterprise culture. Because the enterprise culture serves the vast number of employees, only by better emphasizing the visual effect and sensory impact of the enterprise culture can it be touched by the vast number of employees and enable them to truly integrate into the culture advocated by the enterprise through the edification of the company.
（2） "Touchable" refers to the participation of enterprise culture. Enterprise culture is not a slogan shouted by enterprise managers. For private enterprises, it is a cultural feast for employees to participate in the daily work of the enterprise, such as some speech competitions related to enterprise culture, such as some singing competitions of enterprise culture, For example, some knowledge-based activities, such as knowledge competitions, which can be recognized by the employees of private enterprises through education and entertainment, can help the employees to accept the more abstract connotation of enterprise culture such as enterprise spirit, enterprise ideals and enterprise goals, and finally transform them into common beliefs and driving forces.
（3） "Can do it." the so-called "can do it" refers to the feasibility of enterprise culture in private enterprises. The key to the success of enterprise culture lies in its practice. Therefore, how to better formulate a strict system for private enterprises and carry out cognitive implementation and inspection, so that the enterprise's reward and punishment measures can effectively penetrate into every production link of the enterprise, So that the enterprise culture and management system can be perfectly combined to promote the final development of the enterprise.
3、 Promote social and economic benefits with the results of enterprise culture
To realize the social benefits of enterprises, enterprises need to make contributions and pay; In order to realize the economic benefits of an enterprise, it is necessary for the enterprise to gain and profit. It seems that there are conflicts and contradictions between the two, and it is difficult to reconcile them. The author believes that the success or failure of enterprise culture construction has made the contradiction of social benefit and economic benefit unified in the torrent of enterprise development and progress, and both of them have been fully realized. An enterprise is not only an organization that pursues profits, but also a social citizen, who should bear certain social responsibilities. If an enterprise or a product wants to develop for a long time and obtain the maximum and long-term benefits, it must be the conscious social responsibility of the enterprise to promote this result. Through participating in various social welfare activities and various love activities, it explains the sense of responsibility of private enterprises to the state, society and the people. The radiation power of enterprises has been greatly enhanced, and the popularity and reputation of enterprises have been significantly improved. It has created huge social benefits, accumulated rich intangible assets, and created a harmonious and positive social environment for the future development of enterprises.